A flash sale is always a great way to get rid of excess inventory and boost sales. But it can also be hard to get right. When planning a sale for your jewelry shop, you need to understand timing, audience behaviors, and the goals you want to achieve.

Most crucially, you need to learn how to market a flash sale. After all, there’s no point going through the process of arranging a sale if it doesn’t attract customers.

Wondering where to begin? In this guide, we’ll outline some effective tips to help your flash sale succeed.

1. Use Social Media To Generate Urgency

Flash sales usually thrive on a sense of urgency. Therefore, one of the main goals of your marketing efforts should be to drive your customers to take action now — or risk losing out on one-time offers, discounts, or exclusive products.

There’s no better place to do this than on social media. Platforms like Instagram and TikTok can be used to tease the sale, share key details, or show your customers why they shouldn’t miss out on your offer. Moreover, almost all social media platforms — barring probably LinkedIn — are great places to showcase your products visually.

Here are three tips to make the most of this social media campaign:

• Craft copy that conveys urgency. Use words and phrases like “immediately,” “limited period,” or “last chance” to grab attention and urge action.
• Focus on the visuals. As a jewelry brand, you have a lot of scope to create attractive posts that make people want your products.
• Engage with your followers. Brands with more personality — who make it a point to reply to comments and address questions benefit from more reach.

As for the posts themselves, you’re only limited by your creativity. Some content known to generate a sense of emergency includes countdowns, polls, or infographics quantifying just how much your customers stand to save.

For further inspiration, check out these retail sale posters.

2. Collaborate with Influencers to Add Credibility

As a jewelry brand, you probably collaborate with a long line of beauty, fashion, and style influencers to promote your products. So why not leverage their massive audience to promote your flash sale as well?

Some benefits to forging partnerships with influencers are that it enhances your visibility among relevant audiences and generates excitement for your sale.

Many brands use paid ads to achieve the same goals. But here are two statistics that show exactly why influencer marketing is the preferred route:

• Almost a third of all internet users report using an ad block extension.
• 69% of all consumers trust influencers with their shopping choices.

Essentially, influencers can add some much-needed credibility to your campaign, as their content is considered less salesy and more like a personal recommendation.

3. Distribute Flyers to Capture Offline Audiences

Once you’ve figured out how to capture the online market, it’s time to focus on offline customers. And one of the best ways to do that is by distributing flyers.

Sure, the audience you capture with flyers will likely be hyper-local and less digital savvy, but that doesn’t mean this step isn’t important. Physical flyers have a significantly higher retention rate than online promotions — mostly because they are less likely to be drowned out in the sea of social media.

A well-crafted flyer can generate urgency, improve conversions, and capture attention for longer periods — sometimes staying up for weeks before it is discarded. Even if you aren’t confident about your design skills, today’s tools make it easy enough to craft compelling flyers. Consider some of these sale templates for inspiration.

4. Send Personalized Emails to Target Specific Audiences

Over the last few years, email marketing has had a resurgence of sorts as more brands realize that it’s one of the most cost-effective ways to personalize content, inform customers, and target precise audiences. Some studies have calculated that the RoI of a single effective marketing campaign is $36 for every $1 spent.

While that’s great news, getting there will need some effort on your part.

When promoting a flash sale, the first step is to put together an email list of potential customers — with their consent, of course. Once that’s done, you’ll need to segment this list based on various demographic factors, engagement levels, or purchase histories — which will enable you to tell your audiences exactly what they want to hear. Some brands also use this data to craft unique offers to reward their most valued customers.

Moreover, many others have begun integrating AI technologies to target the right audiences and ensure their emails are more effective at earning conversions.

But even if you don’t have the budget to implement such tools, you can still go far with a cursory overview of who the target is, what you want to promote, and how to sell it. To promote a flash sale, ensure your email clearly outlines the benefits of the event. To capture attention, outline why this email is relevant to the recipient.

Achieving these goals may initially seem like an insurmountable task. But when you start experimenting with various content layouts, subject lines, and calls to action, you’ll find yourself closer to earning the desired RoI for your flash sale.

There are several online tools that can help with design — including PosterMyWall. This massive library of templates allows retail brands, small businesses, and anyone struggling with budgetary constraints to create more visually engaging and informative promotional content.